Outer | Streetwear Branding Project
Copywriter and Illustrator
You’re not like them. If you were, you’d look like them, you’d dress like them, and you’d stop referring to them as them (unless of course, that’s what they want to be called). Who’s them? Does it really matter? Aren’t they all them, if it isn’t you? A branding exploration for the streetwear brand Outer in 40 headlines:
“1. Coloring outside the lines doesn’t make it any less beautiful.
2. Outer sight, inner mind.
3. Introducing freak flags in new colors.
4. Giving E.T. a run for his money since 2017.
5. The Twilight Zone is a biopic series about your life.
6. They think we haven’t made contact with aliens yet…You’re just not much of a talker.
7. The difference between them and you is that they’re them and you’re you.
8. “Special” doesn’t begin to describe you. “Really special” is closer.
9. The Mothership is calling.
10. How do you spell unique? O-U-T-E-R.
11. When your P.O. box reads: “In a galaxy far, far away”
12. That’s one small step for weirdos; one small step away from you that is.
13. That’s one stranger’s small step away from you on a crowded train car.
14. An interplanetary hero that’s hasn’t left the city.
15. The only thing you’re bringing on your next trip is your imagination.
16. You’re the outlier to the rule.
17. You live in the city, but you’re still more outer-borough.
18. For those of us who live on the fringe. And we don’t mean in Tucson.
19. They call you “extra”. You say, “thank you”.
20. Basic and you are lightyears away.
21. They can’t be hiding anything at Area 51 that you don’t already know.
22. You’re so out there, when they shoot for the moon, they don’t even get close.
23. Spacey-er than Kevin.
24. There’s no parallel universe where you’re any more normal.
25. Boys are from Jupiter. They’re still not sure where you’re from.
26. When you hear of a UFO sighting, your first thought is “Take me with you”.
27. Where out of your mind meets out of this world
28. Quit tryna prove aliens are real and start proving how real you are, homie.
29. You’d ask to be taken to their leader, but you see her in the mirror every morning.
30. Take me to your leader? Bitch, you’re looking at her.
31. Ooooooooooooh. A fresh fit. We are eternally grateful.
32. What’s your alibi for Roswell?
33. Logic is the beginning of wisdom. Wisdom is knowing how to look more fly than yo friends.
34. Yoda used you as a character reference.
35. To infinity and beyond your wildest dreams
36. Calling all space cadets…
37. Galatic-Chic
38. There’s no area code for where you are
39. For those who are in space, not lost in it.
40. Shoot for the moon and you won’t even come close, darling. ”
