BRING YOUR A-GAME

Copywriter + Social Shoot Director | APRETUDE | AOR: JACQUES

APRETUDE is an extended-release injectable PrEP option that makes thinking about taking a daily pill obsolete. With the campaign Bring Your A-Game, APRETUDE set out to show just how much more of yourself you can bring when you’re not thinking about taking a pill every day. On the shoot in Madrid, I concepted and directed the social components to this 360 campaign.