“That can’t STRATEGY ✦ CONCEPTING ✦ CREATIVE DIRECTION ✦ SOCIAL PRODUCTION ✦ STRATEGY ✦ CONCEPTING ✦ CREATIVE DIRECTION ✦ SOCIAL PRODUCTION ✦ STRATEGY ✦ CONCEPTING ✦ CREATIVE DIRECTION ✦ SOCIAL PRODUCTION ✦ be pharma” THE WORK ➺ THE WORK ➺