Abilify MyCite  |  Stop Motion Patient Unboxing

Copywriter (Storyboard) | AOR: Minds + Assembly

What’s really tricky about schizophrenia and bipolar I disorder is finding a system that leads to patients taking their medication consistently. After launching the Abilify MYCITE campaign, “Every day with a mental health condition can look different” (Patient) and “An appointment only shows part of the story” (HCP), we still needed to make sure both patients and HCPs alike were compliant with the product. But how do you explain a complicated process without losing your audience in this decade? An unboxing video.